Brand, Campaign, Project Management
Strategic marketing leader and project manager with 15+ years of experience driving digital campaigns, cross-functional initiatives, and brand engagement. Skilled in turning vision into actionable plans and managing complex projects across digital and experiential platforms. Seeking brand strategy or project management roles that blend strategic planning, cross-functional team collaboration, and digital execution to deliver impactful results.
Contact me at heyselena@outlook.com
Hi 👋, I'm Selena.
I've been marketing for over 15 years, building global campaigns, and transforming brands that connect emotionally and perform commercially. I specialize in bridging strategy and execution, working seamlessly with in-house creative studios and top-tier agencies to bring content and digital activations to life.
My strengths lie in having an exceptional eye for detail and superior organizational skills. I take complex, multi-stakeholder projects and break them into clear, actionable steps, delivering on time, on budget, and with creative integrity intact.
B2B
Expertise in cybersecurity, collaboration platforms, and enterprise productivity. I’ve led global brand strategy for Microsoft Teams and Microsoft 365, elevating perception and adoption. At F5 and Sophos, I modernized brand identity and drove cohesive global campaigns—aligning cross-functional teams to deliver scalable, enterprise-ready storytelling.
B2C
Led B2C marketing for global device brands, including Nokia mobile phones and Microsoft Surface laptops and accessories. I’ve driven product launch campaigns from strategy through execution—crafting messaging, coordinating go-to-market plans, and delivering content across retail, digital, and social channels. I also developed evergreen content ecosystems to support long-term engagement and conversion, working closely with creative teams to ensure consistency across brand voice, visuals, and customer touchpoints.
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