Nokia

Brand and campaign creative

Orchestrated direct-to-consumer campaigns and demand generation activities for a range of phones and retail partners.

Impact

Achieved significant market share growth (0%-10%), elevating Lumia phones to 3rd place in the UK smartphone market
Generated £12 million in PR value and branded content distribution through the launch of Cortana with an outdoor stunt
Pioneered a groundbreaking "live tweet" initiative during prime-time television drama, Homeland, as a key element of the #Nokia4drama campaign
Made a significant impact during the 2013 iPhone launch by crafting a playful tweet that garnered an impressive 40,000 retweets within a matter of hours

KPIs

Grew Lumia phone market share from 0% to 10% to be 3rd in the UK
Gained £12+ million in PR value and branded content distribution when launching Cortana to the UK market