Sophos (cybersecurity)

Director, Brand and Integrated Marketing, 2024-2025

Led the modernization of Sophos' 40-year-old brand, including its first logo refresh in 23 years, and built an integrated marketing model that unified storytelling across global regions. Oversaw the in-house Creative Studio and launched a global brand campaign that drove measurable awareness and pipeline results.

$43M

Influenced pipeline

550K+

Campaign web sessions

54%

Engagement on campaign pages

10K+

Webcast leads

Scope of work

  • Modernized brand identity and visual system, including first logo refresh in 23 years
  • Launched global brand campaign driving top-of-funnel awareness and MQLs
  • Led in-house Creative Studio across digital, video, events, and campaigns
  • Developed buyer personas using first- and third-party research
  • Introduced bi-annual brand perception report to guide content strategy
  • Onboarded Secureworks brand acquisition into the Sophos brand

Brand and campaign creative