Infiniti

Senior Account Director, 2008-2011

Led the digital and mobile launch of Infiniti cars across Europe, the brand's first-ever presence in the region. Delivered a debut website across 13 markets with 20 site variations, mobile sites, and 30 local dealership sub-sections, driving significant increases in traffic, engagement, and finance enquiries from day one.

50%

Increase in car configurator traffic

150%

Increase in brochure requests

30%

Increase in pages-deeper site traffic

20%

Increase in traction to finance offers

Scope of work

  • Launched Infiniti's debut EU website across 13 European markets with 20 site variations
  • Created complementary mobile sites ahead of the responsive web era
  • Built and launched 30 local car dealership sub-sections across Europe
  • Developed European social media strategy for the brand's market entry
  • Award-winning EU Press website for Infiniti's European launch

Brand and campaign creative