Infiniti
Brand and campaign creative
Scope of work
Managed team to bring the Infiniti brand to life online and on-mobile for the first ever European launch of this automotive brand.
Impact
- Development and launch of Infiniti’s debut website to 13 markets (with 20 site variations)
- Created complimentary mobile sites (pre-responsive)
- Launched with 30 local car dealerships sub-sections
- Development of European social media strategy
- Award for Infiniti’s EU Press website
KPIs
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50% increased traffic to the car configurator site
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150% increased brochure requests
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30% increased traffic to pages deeper in the site
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20% increased traction to finance offers
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