Microsoft Teams

Brand and campaign creative

Scope of work

Developed brand strategies aligned with audience needs and insights for Microsoft Teams and Microsoft 365 in Cloud Marketing.

Unite 3 different orgs (consumer, education, commercial) with a single brand positioning, narrative, and visual ID for Microsoft Teams.

Impact

  • Created a single brand narrative for Microsoft Teams that worked across 3 internal Microsoft groups
  • Provided a unified messaging framework for all teams to utilize.
  • Aligned behind one visual ID / expression
  • Conducted audience-based tracking brand studies to determine messaging hierarchy for marketing teams
  • Consulted on brand strategy for Microsoft Learn and Microsoft Marketplace

KPIs

  • Increased positive brand perceptions for Microsoft Teams by 2 points in ongoing brand tracking studies