Brand and Product Naming
I specialize in product, service, and feature naming across B2B, from generating net new names to rationalizing sprawling portfolios where naming has lost consistency. My work covers the full naming journey, supported by three core disciplines:
Brand Architecture
Developed and rationalized brand architecture frameworks across branded house and house of brands models, bringing clarity and consistency to complex product and service portfolios.
Naming Styles
Led end-to-end naming for products, services, and features — spanning descriptive, functional, evocative, and invented names — with evaluation of trademark, copyright, and legal clearance considerations.
Sku Naming
Rationalized tiered naming systems across product SKUs, advising on naming conventions from value-based tiers (Bronze, Silver, Gold) to feature-based models (Standard, Pro, Premium) and numeric structures.